UBS – Always-On campaign

The challenge was to create a compelling visual identity for a digital campaign targeting High Net Worth Individuals (HNWIs) with assets over EUR 1 million. These individuals seek holistic wealth planning advice, including financial planning, pension advice, succession planning, and asset structuring. The campaign needed to reflect UBS’s expertise and address the unique needs of this affluent audience, ensuring the visuals communicated trust, sophistication, and personalized service.

Our solution centered on creating elegant and sophisticated visuals that resonate with HNWIs. We focused on UBS’s key message that every portfolio is unique and their holistic Wealth Planning service considers all aspects of a client’s life. The design included refined elements and high-quality imagery to convey luxury and exclusivity. We also incorporated the UBS Wealth Way approach, highlighting liquidity, longevity, and legacy planning to illustrate comprehensive wealth management.

The digital campaign successfully targeted HNWIs in the UK, creating a visual identity that resonated with this exclusive audience. The thoughtful design elements and high-quality visuals effectively communicated luxury and exclusivity, aligning with the values of HNWIs. By focusing on UBS’s holistic Wealth Planning approach, the campaign illustrated UBS’s commitment to personalized, comprehensive wealth management. This project showcased our ability to create strategic and impactful design solutions for high-end markets, driving qualified leads and positioning UBS as a trusted wealth planner for all life stages.