Farnell – Ready for Tomorrow
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Client:
Farnell
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Industry:
Automation
Challenge
Farnell, a global distributor of electronic and industrial products, faced a challenge: how to unify its brand across three regions and multiple sub-brands, spanning countless touchpoints – digital, physical, internal, and external. The task was to design a system that felt modern and dynamic, while still rooted in trust, reliability, and legacy.
Insight
In B2B, specs and numbers dominate. But Farnell’s audiences – engineers, innovators, and buyers – don’t just need products. They want a partner they can rely on. A brand that speaks their language with clarity, confidence, and vision.
Idea
We built the brand around a modular narrative: Access. Assemble. Aspire.
Three verbs. Three promises. More than a technical process – a mindset that reflects Farnell’s customers and their forward-thinking creativity.
Execution
We delivered a complete global brand ecosystem, from digital campaigns to internal engagement. A key differentiator was our high-end 3D renderings of core machines and technologies – crafted entirely in-house, modeled and lit with precision. These assets became hero visuals across campaigns, print, and event spaces, elevating Farnell’s B2B communication with an aesthetic rarely seen in the sector.
Impact
Rolled out across more than 30 markets, the Global Brand Program unified Farnell’s voice worldwide. Today, the brand communicates with clarity and consistency – positioning itself as a trusted guide and reliable partner in a constantly changing world.
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