ABB – guiding with design
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- Filter Name
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Client
ABB
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Industry
Robotics, Electrification, Proces Automation
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Awards
Red Dot Award, Creativity International Awards
Challenge
When the global engineering giant ABB needed new wayfinding signage to help their employees and partners navigate an expansive new office complex, they asked us for a clean and inspiring design that merged their branding principles with their physical environment.
Solution
To ensure continuity with the existing architecture and design, we created a signage and wayfinding system of signs that were easy to group. They were also scalable and – regardless of role and meaning – looked unified at glance.
Result
The finished office spatial design was well-organized with a clear navigation system that was perfectly tailored to the existing architecture and office layout, creating an aesthetically welcoming brand experience. The project was very much enjoyed by the client and was implemented in the ABB office.