ABB – annual report design
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Client
ABB
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Industry
Engineering
Challenge
The Annual Report stands as an emblematic branding project for ABB, necessitating flawless alignment with the company’s visual identity, leaving no room for exceptions. The complexity is heightened by the report’s multilingual nature, requiring publication in numerous language versions. Our objective was to meticulously prepare the files, facilitating the seamless release of a Swedish edition by ABB Sweden.
Solution
Our team assembles the Annual Report utilizing an exclusive font custom-designed for ABB, formatted into a one- or two-column page layout. The report incorporates a multitude of infographics and intricate tables presenting detailed financial data. Yet, our approach goes beyond these elements, infusing premium quality through high-grade paper and meticulous graphic design.
Outcome
Our involvement in the Annual Report extends beyond the presentation of financial data. We take pride in showcasing the client’s new brand identity, collaborating with other agencies and implementing these innovations in future projects. The selection and careful editing of photos from dedicated photoshoots for the report result in a seamless visual coherence.
The Annual Report for ABB transcends being a mere compilation of financial figures; it serves as a testament to our extensive project work and creative problem-solving. An exemplar is the introduction of innovative infographics to effectively convey complex information. Design principles refined during this project have seamlessly integrated into subsequent initiatives for ABB.
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